A well-defined employer brand is an essential part of building high-performing teams. Today, many employers across industries are trying to better understand how they are perceived online and how that perception affects their recruiting, hiring, and retention in a post-pandemic world. Here are some important employer branding statistics that can help inform your talent strategies moving forward.
The most important outcome of having a strong employer brand is that prospective employees will be more inclined to consider your company when applying for jobs. Consider the following statistics and how much work candidates put into understanding your company long before you ever see their cover letter and resume:
Employer branding is important during the hiring process, as well. Once a candidate has submitted their application for consideration, the employer brand informs how they approach the interview process and negotiate the offer stage. Will a candidate appreciate your offer enough to leave their current employer? What kind of reputation have you built as an employer?
The impact of your employer brand doesn't end once a candidate accepts an offer and completes the onboarding process. The strength of your reputation carries through the hiring process and into the employee lifecycle. A strong employer brand in alignment with your company culture is a powerful force for reducing turnover, improving retention, and keeping employees engaged.