The alternative workforce – also known as the “gig economy” – is a hot topic right now. On one hand, the alternative workforce’s inherent flexibility makes it perfectly suited to help organizations stay competitive as they contend with rapid technological advancement, evolving market conditions, and rising customer expectations. On the other, alternative work can be precarious and exploitative, with workers underpaid and treated as disposable.
While alternative workers may have some differences from full-time employees, they’re people – and that means they’re most productive and valuable to organizations when they’re engaged and respected. We surveyed 536 UK freelancers, gig workers, and contractors to better understand the reality behind the alternative workforce, and how companies can engage and leverage this talent pool in a way that benefits everyone.