October 19, 2020

What is Small Business Week and how should you celebrate it?

Small businesses are critical to the Canadian economy, and right now they’re feeling the pressure of difficult workforce and economic decisions in the face of the on-going pandemic. It’s never been more important to support, build, and adapt local business infrastructures. Here’s how you can show support for SMBs by taking part in this year’s Small Business Week hosted by the Business Development Bank of Canada (BDC).

For decades the Business Development Bank of Canada (BDC) has hosted Small Business Week running from Oct. 18-24 this year to highlight the impact SMBs have on the economy, and celebrate the hard working people behind them.

This year, Small Business Week holds even greater significance as the pandemic has brought on an entirely new set of challenges and presented threats to continued success. Smaller companies have been hit the hardest as the crisis continues to radically change demand for certain products and services across every sector. However, the pandemic has also introduced new opportunities for businesses to rethink traditional ways of working and operating models.

According to Scotiabank's recent New Path to Impact Report, Canadian small business owners impacted by the pandemic are cautiously optimistic about their future. Despite the challenges businesses are currently facing, the report revealed 40% of SMB owners are “very” or “extremely” optimistic about the future of their company.

Small Business Week is a great time for entrepreneurs to come together to learn, network, and share their own stories about building business resiliency, and think about what’s possible for the years ahead. Here are several ways you can take part in and celebrate Small Business Week, whether you’re attending one of the Canada-wide events hosted by the BDC, your local Chamber of Commerce, or simply getting together to celebrate with your staff via a virtual event.

Six ways to celebrate Canadian Small Business Week

Small Business Week is bringing 10,000 plus entrepreneurs and business owners together to attend virtual events, conferences, seminars, information sessions, and luncheons around Canada. Find out which events are happening near you.

In addition to attending a local BDC Small Business Week event, there are other ways to celebrate:

What business owners can do for Small Business Week

Small business owners have a lot going on. They’re focused on prioritizing business continuity, hiring the right talent to meet fluctuations in demand, and protecting the health safety of their people and their customers. With everything happening, it can be difficult to pause and acknowledge the role SMBs play in the Canadian economy. This year it’s particularly important to take time to celebrate your employees and come together with other entrepreneurs to share lessons learned and advice for navigating the uncertain business environments.

1. Host a Small Business Week celebration

Acknowledge the contributions of your employees, even if you can’t be together in person. Consider hosting a virtual team lunch or after work happy hour in absence of face-to-face activities. Your people help keep your business running and are the drivers of growth, which means you should never overlook their hard work and dedication.

Show your appreciation via a video posted on the company’s intranet, issuing points through an internal rewards and recognition program, or by mailing thank-you cards to employees. Recognizing your people during difficult times is an essential part of keeping employees engaged and satisfied – especially if they’re working virtually or in different locations. 

Related: Four ways to keep your small business employees engaged and happy

2. Thank those who support you

It’s also important to thank customers and other SMB owners that may have supported you and your business in the past. Send your appreciation via a video on your social channels. Also consider including a thank-you note with purchase of a product or service. A message of appreciation will go a long way and can help to build brand loyalty.

3. Mentor an entrepreneur

Do you have lessons to share on building greater business resiliency or advice to help peers overcome adversity? Or are there things you wish you knew about running a business during difficult times back when you were just starting up? Consider celebrating Small Business Week by sharing your knowledge with an up-and-coming entrepreneur, or one that may be struggling. Chances are someone else could benefit from your knowledge.

4. Take time to reflect

Think about the challenges that have been presented over the last several months. Are there any opportunities to improve on ways of working? How can you better support business continuity for future disruption? What new skills will your business need in the future? How are you supporting the development of your workforce? What inefficiencies can you reduce or eliminate? Are there any potential partnership opportunities available?

Related: Five ways to save time on payroll

What members of the community can do during Small Business Week

5. Shop local

Encouragement to shop local is coming from all over, however, this can be difficult as social distancing restrictions are constantly changing in various regions. There are other ways to show support other than shopping in physical locations. For example, purchasing items online and selecting a delivery or a safe pickup option.

6. Tell a friend about a local small business you believe in

Take advantage of the power of referrals and a small business will thank you. Commit to telling a friend about a small business owners’ great customer service, a unique local product, or reputable service. You can also support your favourite SMBs by writing a positive online review on Google or Yelp.

Ceridian is pleased to commemorate this year’s event and celebrate small businesses this week and all year round.

Other resources:

Aileen Daosavanh

Aileen Daosavanh, a Senior SMB Marketer at Ceridian, is passionate about the inner workings of small to midsized businesses. She provides small to mid-sized businesses with concrete Human Capital Management tips to help reach their goals.

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