In the context of customer experience, it’s often written that purpose-driven organizations are the most successful. Why? They clearly and explicitly communicate their values to their customers, through every touchpoint of the customer experience, building loyalty, trust, and long-term relationships.
The same is true for mobilizing employees internally. A clear purpose and transparency in business goals motivates employees and connects them to a sense of creating value within an organization, which translates to greater engagement.
If a company’s big visions are undefined or aren’t easily translated into strategic actions, and if employees are not clear on what they’re working towards, this can become part of a bigger communication issue within the company, and employees can become disengaged.
According to Ceridian’s 2017 Pulse of Talent, high performing respondents were more likely to work for companies that have clear values (85%), and far more likely to know their company’s business goals (72%). Additionally, 81% of high performing respondents felt positive or very positive about their company’s financial future, versus 69% of all respondents.
“Companies that truly live their values elevate the workplace to a higher level,” says Lisa Sterling, Ceridian’s Chief People and Culture Officer.
As part of a healthy culture, employees place value in having the tools they need to succeed, such as skills development and learning opportunities; an opportunity for flexibility in their work schedules; and in having positive relationships with co-workers. These aspects of the employee experience become key pillars in driving company values and goals.
From Ceridian’s 2017 Pulse of Talent, here are five keys to cultural success.
“What it all comes down to,” Sterling says, “is when you put your people first and take care of them, they put you first and give you that discretionary effort that drives a culture of excellence.”
Learn more about keys to creating a more positive culture: Download Ceridian’s 2017 Pulse of Talent