Play this VideoMost retailers agree transforming and improving the in-store experience is critically important for success, but not enough has been said about the role of the store employees who shape that customer experience (positive or negative).  

Poorly Engaged Retail Employees are Not that Into You

Featured Speaker: John Orr, SVP Retail Strategy & Execution, Ceridian


Most retailers agree transforming and improving the in-store experience is critically important for success, but not enough has been said about the role of the store employees who shape that customer experience (positive or negative). Earlier this year, Retail Systems Research (RSR) released their benchmark report WFM 2013: The Store Employee in the Customer Age, and noted: “Aside from the instant gratification that comes from taking a product home after a purchase, it’s the store employee that can make the difference to the in-store experience. But getting the most value out of the employee investment is easier than you think.”

In this thought-leadership webinar, John Orr, SVP Retail Strategy & Execution at Ceridian will walk you through current folklore and realities of the importance of the store and the inseparable relationship between the customer and store associate. Join us to learn:

  • Why stores still matter 
  • How shopping has changed 
  • What the service profit chain looks like and how to leverage it 
  • Why employee engagement matters 
  • How to get employees’ discretionary brand spend 
  • How your organization can ensure it has an engagement cycle of success 

Retailers, this is one webinar you don’t want to miss! It could just help you become more customer centric through your store associates. This webinar is good for retailers who work in HR, operations, or finance roles and are looking for ways to engage their store employees. 

Note: This On-Demand Webinar is hosted by HR.com.

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This session was recorded on September 25, 2013.