Click to read Ceridian's article on gamification.It’s time to make HR fun! As companies learn the limits of a “one-size-fits-all” approach to HR, they’re turning to gamification to change the game. Uncover five ways gamification can help you recruit, retain and engage today’s top employees.    

 

 

 

5 Ways to “Gamify” Engagement

 

Fact: 71 percent of organizations rank employee engagement as being very important to organizational success[i]. Despite this lip service, companies struggle to put this principle into action.

A recent Gallup study shows that only 31 percent of employees feel engaged at work – with 51 percent disengaged and 17.5 percent actively disengaged. The least engaged workers are Millennials. Since this group will reportedly make up 75 percent of the global workforce by 2025, it’s a problem you can’t ignore.

Playing to win

Companies that use gamification improve engagement by 48%.

 

 

 

  

Enter gamification. Gamification applies the typical elements of game playing to bring out people’s natural desires for competition and achievement. This approach, which is can be executed with high or low tech solutions, uses game mechanics like high scores, badges and levels to make everyday HR tasks and programs more interesting.

As companies learn the limits of a “one-size-fits-all” approach to HR, they’re turning to gamification to change the game. A 2013 survey by the Aberdeen Group showed that organizations using gamification improve engagement by 48 percent and reduce turnover by 36 percent, compared to 28 percent and 25 percent (respectively) of companies that don’t use this approach.

Five game-changing ways to recruit and retain employees

Read on for five tips on how gamification – even low tech gamification – can help you attract the best candidates and create an environment where employees feel recognized for their achievements.

  1.    You don't need technology for gamification. Instead, be creative and use games to make mundance tasks fun.
    Recruit better talent
    To attract qualified candidates and maximize onboarding efficiency, turn the hiring process into a gamified experience. Reward prospects with acknowledgement and perks for completing each step, from application to start date. Convert skills and personality assessments into games that make testing fun and give you metrics on applicants.
  1. Cultivate a culture that attracts
    Use the fun factor of gamification to promote a positive corporate culture. Make engagement a game and reward employees for collaborating across departments, suggesting process or product improvements, and participating in corporate volunteer programs. Game technologies can track and showcase participation – which increases motivation and is useful when determining promotions, raises and other tangible rewards.
  1. Make training fun
    Mandatory HR training often falls to the bottom of employee to-do lists. Adding a gamified experience can spur action, especially if employees earn rewards and recognition for completing tasks. Plus, employees will retain more if they have fun while they learn.
  1. Incentivize administrative tasks
    Similar to training, reward employees with peer and management recognition or even tangible incentives for completing required forms. Can you imagine a scenario where employees try to out-do each other for the title of best expense reporter?
  1. Create a clear path to career success
    Using gamification, HR departments can create transparent, mission-based career paths that outline how employees can “level-up” in the organization. Programs can be designed to allow team members to recognize each other for contributions toward common goals.

Creating a next-gen scorecard

A gamification mentality will equip your organization with valuable data as you record employee accomplishments and milestones. Solutions, like Dayforce HCM, can integrate this data with other talent information in a dashboard that tracks important measurables like key performance indicators, social advocacy activities, business impact, etc. This individual and team performance data is incredibly useful when assessing job skills and identifying top performers.

Gamification: giving you a game-changing edge

Gamification makes work fun while increasing productivity and profitability. The right approach can transform your HR functions and your organization – helping you continuously optimize talent, track progress, identify issues, and develop best-in-class engagement.

 

[i] Harvard Business Review, The Impact of Employee Engagement