Ready, Set, Engage. 6 Ways to Drive Employee Engagement
Technology has radically changed the way organizations operate and how employees get work done. The ability to access work 24 hours a day, seven days a week, combined with a modern take on work-life balance has ushered in a new world of work. Employers are navigating how to best engage employees who are more digitally connected than ever before.
Research from Forrester has found that there is a strong connection between technology and employee engagement. During its recent webinar Drive Employee Engagement with Technology, Ceridian investigated the importance of employee satisfaction and offered tips to help organizations leverage technology to boost employee engagement.
“The war for talent has been replaced by the war to keep your talent,” said Jayson Saba, Vice President Market Research & Industry Relations at Ceridian. “It’s not enough to just focus on recruiting the best talent. You must dedicate just as much time and energy – if not more – to keeping your people and fully engaging them with the organization.”
6 drivers of employee engagement
While an effective engagement strategy is paramount for today’s employers, it’s not always obvious where to focus these efforts. Ceridian’s webinar highlighted ways employers can influence employee satisfaction, enthusiasm, and engagement.
- Seek and respond to employee feedback
Help employees feel invested in the company by continuously soliciting and acting on their feedback. Technologies such as mobile-based pulse surveys, social feedback platforms, and team applications can help you develop initiatives based on employee engagement scores. Most importantly, regularly share with employees how their feedback has shaped the company’s actions.
- Abandon the annual performance review
People seek to grow and be challenged at work. Create a coaching culture by providing managers tactics for supporting and challenging employees. Offer digital solutions that facilitate frequent check-ins (verses once-a-year performance reviews) and coaching opportunities.
- Communicate, Communicate, Communicate
Static, one way employee communications are no longer effective in the modern workforce. People want company communications to be transparent and part of an ongoing dialogue between company leaders and employees. Create an online forum that uses newsfeeds and social features to deliver more dynamic, relevant messages to employees.
- Focus on ongoing growth and development
Ongoing learning not only helps people stay engaged, it also enables employees to do their jobs better. The new trend of just-in-time learning allows people to learn new skills when the information will be most valuable to them. Use this digital approach to offer individuals curated, personalized online content that helps them learn new skills and explore career paths.
- Give employees the kudos they deserve
Move beyond traditional rewards and recognition and leverage online platforms to facilitate peer-to-peer, manger-to-employee and even customer-to-employee recognition of work that supports the company’s goals and values. Use gamification and social networking to make recognition more engaging and fun.
- Invest in the entire employee
Foster a healthier workforce by offering wellness coaching, incentives and EAP programs focused on employee well-being. Identity an executive sponsor to lead the cultural shift and use digital technology to create personalized health programs.
Embrace the next generation of employee engagement
Gallup research finds that organizations with engaged employees are 21 percent more profitable than those with low employee engagement scores. Through the use of digital technology, organizations have the opportunity to bring employee engagement to a new level by offering more personalized, relevant programs. Even a marginal increase in employee engagement can have a tremendous impact on employee productivity, loyalty and customer satisfaction.