Creating a culture of success starts by cultivating the best talent. Attracting, retaining and engaging your most important asset – your people – is critical to driving your business forward and fostering long-term employee growth and development. Employees who respect their employer are less likely to leave, and that increased retention is beneficial for a number of reasons, including improved succession planning and a deeper talent pool. 

5 Top Employer of Choice Attributes

 

Creating a culture of success starts by cultivating the best talent. Attracting, retaining and engaging your most important asset – your people – is critical to driving your business forward and fostering long-term employee growth and development. Employees who respect their employer are less likely to leave, and that increased retention is beneficial for a number of reasons, including improved succession planning and a deeper talent pool.

A recent study by McKinsey Consulting found that the ability to attract and retain the best talent provides a competitive advantage to a business. Results suggest that companies with excellent talent management “achieved total shareholder returns that were 22 percentage points better than the average.”

Sara HillSara Hill, Chief Human Resources Officer at Ceridian, says, “Achieving recognition as a top employer is like receiving the gift that keeps on giving. It helps create strong engagement and satisfaction with your employees and the talent marketplace. It also improves your chances of winning more awards – it’s a cyclical process.”

Moreover, companies who aim to achieve “awesome employer” status truly differentiate themselves in the marketplace because it is hard for competitors to imitate people and culture.

5 Attributes of Awesome Employers

So what does a top workplace look like? What characteristics and attributes do awesome employers embody that help them stand out among the competition? Below is an overview of five key attributes as well as an overarching characteristic common among top employers – a demonstration of commitment.

5 Attributes

  1. Provide opportunities for growth –Whether it’s an opportunity to be promoted, get a higher salary or take on more responsibility and challenges, employees want to feel like they have somewhere to progress. Boredom and lack of career progression can be a major factor in employee turnover. While not every employee may want to climb the traditional corporate ladder, the majority of employees want to know that they will continue to develop expertise, learn new skills and have new experiences. 
  1. Keep the balance – Most people want a flexible workplace that supports their work and personal lives. Whether it’s being able to work from home, job share a position or leave work an hour early once a week to attend a child’s sporting event, it’s important for employers to be sensitive to the personal and family needs of their employees. The important point is to listen to your employees because everyone has different needs. What works for one employee may not work for another. 
  1. Empower employees - Giving employees adequate responsibility is a great way for an employer to say “I trust you.” Having more responsibility, such as giving employees a project to lead or a new task to perform, can also make them feel more valued. 

“Empowering employees means that you’ve clearly defined their responsibilities – they are accountable for their work and have access to the data and information they need to do their work. Moreover, although the work is challenging, it is realistic and they are recognized for it.” 

-- Sara Hill, Chief Human Resources Officer at Ceridian

  1. Provide tools and resources – Organizations that provide strong resources – especially training, career planning and benefits such as a comprehensive EAP/wellness program – are those that go beyond meeting just the basic needs of their employees. Providing additional resources can really help employees grow in their careers and be a differentiator in the marketplace. 
  1. Recognize employees and create a sense of pride – Employee recognition doesn’t have to involve expensive reward programs. A simple thank you for a job well done from a manager can be enough to make staff feel valued and proud of what they do and where they work. But for the recognition to be effective, make sure it is a genuine, honest gesture.
Poll results

In addition to these five attributes, an overarching characteristic of top employers is that they demonstrate commitment and make their culture known. Employees are more committed when they personally identify with their organization and are proud of the company’s reputation. The way an organization demonstrates commitment externally – through volunteer work, charity drives, etc. – is also a big piece of this puzzle.

Lastly, as you work to continually improve your workplace environment, consider conducting routine employee surveys to keep a pulse on the needs and wishes of your particular population.

For more information:

  • Listen to our webinar recording on 5 Attributes of Awesome Employers
  • Read our blog post on which benefits set the best employers apart from the crowd
  • View our infographic to benchmark your company against the best employers