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Ceridian Stored Value Solutions Travels the Road with Vehicle Administrative Services

June 29, 2010

The premier provider of wholesale roadside assistance programs partners with Ceridian Stored Value Solutions to launch new corporate Prepaid MasterCard® card

Louisville, KY - June 29, 2010 - Ceridian Stored Value Solutions (SVS), a leading prepaid, gift card, and stored value solution provider, has partnered with Vehicle Administrative Services, Ltd. (VAS) to implement Maintenance Pro Plus (MPP) Direct Vehicle Maintenance and Protection Program.

VAS, the premier provider of wholesale roadside assistance and ancillary automotive benefit programs, is launching Maintenance Pro Plus Direct Prepaid MasterCard® which will be pre-loaded with funds to allow customers ease of use when redeeming their maintenance benefits under their MPP Direct maintenance service plan. The card may be used at any nationally recognized automotive repair/maintenance quick-lube location, auto dealer service department, or licensed repair facility that accepts Debit MasterCard™.

"MPP Direct will provide our customers with many valuable automotive related maintenance benefits designed to off-set their out-of-pocket expenses," said Michael Reth, chief financial officer of VAS. "By partnering with SVS to provide our customers with this prepaid debit card payment solution, MPP Direct will be the first vehicle maintenance service plan that offers this type of flexibility, convenience and prompt direct payments to any service center that provides service under our program. MPP Direct will be the first of its kind using a prepaid card solution making vehicle maintenance easy for our customers. They now have the convenience of choice."

"We are excited to work with VAS to bring this concept to market," said Keith Sorrels, senior vice president of Sales and New Business Development for Ceridian Stored Value Solutions. "Our prepaid expertise and service combined with their desire to take care of customers when they need it most has created another winning combination."

About Ceridian Stored Value Solutions
Ceridian Stored Value Solutions is the world's premier provider of custom gift card solutions, serving marquee household brands from a variety of industries around the world. As a leading prepaid service provider, Ceridian Stored Value Solutions manages more than five hundred million card products and processes over one billion transactions annually. Ceridian Stored Value Solutions is based in Louisville, KY, and is owned by Minneapolis-based Ceridian Corporation. www.ceridianstoredvalue.com

About Vehicle Administrative Solutions (VAS) / MPP Direct
Vehicle Administrative Services, Ltd. (VAS) is the premier wholesale provider of automotive related benefits specializing in emergency roadside assistance and first notice of loss services in the United States. With 20+ years of management experience, our 24-Hour, 7/365 days a year North American Service Network provides coverage in all 50 U.S. states, Canada and Mexico. VAS is proud to call many fortune 500 companies clients and works with each and every one to provide a seamless, professional, wholesale benefit offering. MPP Direct is maintenance service and vehicle appearance protection plan (www.mppdirect.com). VAS is based in Addison Texas. www.vehicleadminservices.com

The Maintenance Pro Plus Direct Prepaid MasterCard is issued by MetaBank™ pursuant to a license by MasterCard International Incorporated. MasterCard is a registered trademark of MasterCard International Incorporated.

Media Contact:
Jenny Parris
Marketing and Communications
502.394.1554, jparris@storedvalue.com







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