June 7, 2010

Integrated mobile capabilities allow clients to market and increase sales through growing medium

June 7, 2010 - Louisville, KY - Ceridian Stored Value Solutions (SVS), a leading prepaid, gift card, and stored value solution provider, is bringing integrated mobile capabilities to its clients.

SVS will offer a full-range of mobile services including mobile gift cards, mobile marketing, and mobile cardholder services.
"SVS Mobile capabilities give our clients marketing flexibility by enabling them to integrate marketing campaigns with our best-in-class gift card and promotional platform, providing yet another channel to communicate with their customers," said Ralph Rolen, SVS executive vice president and general manager. "Through this integration, clients have the ability to use real mobile capabilities today leading to an increase in sales and customer reach."

Merchants will have the added capability of using mobile technology to manage full-scale marketing messaging campaigns, send customer-specific messages such as electronic promotions or coupons, and to append promotional messages to balance inquiry responses. The new mobile capability is integrated with SVS' back-end systems to provide a seamless customer experience. With no upfront third-party integration work, mobile options are available immediately.

"Our mobile offering opens up another sales channel for our clients, and will enhance the ease and convenience of purchasing gift cards and checking card balances," said Rolen. "This exciting new capability is another example of how SVS innovates and responds to customer needs in order to help them increase revenues, encourage repeat customer interactions, and grow their own brand loyalty."

About Ceridian Stored Value Solutions
Ceridian Stored Value Solutions is the world's premier provider of custom gift card solutions, serving marquee household brands from a variety of industries around the world. As a leading prepaid service provider, Ceridian Stored Value Solutions manages more than five hundred million card products and processes over one billion transactions annually. Ceridian Stored Value Solutions is based in Louisville, KY, and is owned by Minneapolis-based Ceridian Corporation. www.ceridianstoredvalue.com