February 16, 2010

New business name is part of Ceridian's effort to provide marketplace clarity for the company's multiple solutions

Minneapolis, February 16, 2010 - Ceridian Corporation announced today the renaming of Ceridian Stored Value Solutions (formerly Stored Value Solutions). The change enables Ceridian to convey a more consistent presence to the marketplace, to bring continuity to our messaging and to leverage the reputation and brand equity of Ceridian's numerous business offerings.

"Ceridian Stored Value Solutions is pleased to announce the company is now including the name of its parent company in its company name," commented Ralph Rolen, executive vice president and general manager, Ceridian Stored Value Solutions. "Since 1999 Ceridian has owned a majority interest in Ceridian Stored Value Solutions. This branding allows us to leverage the equity of our parent company and maintain the proud heritage of our Stored Value Solutions."

Ceridian Stored Value Solutions' organizational structure, management team, contacts, email, phone and web presence remains the same. And the company continues to be committed to delivering the same superior service and best-in-class products to which its customers are accustomed. Ceridian Stored Value Solutions' mission is still to be the world's best at measurably increasing our clients' sales with superior prepaid products.

About Ceridian
Ceridian is a leading global business services company that provides reality-based KnowHow to take the guesswork out of impacting your organization's bottom line. From human resources and benefits to productivity and payroll services, we help organizations maximize their human, financial and technology resources. As a leader in payroll outsourcing, gift cards and corporate spending, we're the driving force in payment innovation. Whether we're partnering with you to save money, grow your business, enhance operations or minimize financial risks we provide the insights and solutions that ensure your success. For more information about Ceridian visit www.ceridian.com or call 800-729-7655.

About Ceridian Stored Value Solutions
Stored Value Solutions is the world's premier provider of gift card processing and card management serving marquee household brands from a variety of industries across the globe. As a leading prepaid service provider, Stored Value Solutions manages more than 500 million card products and processes over 1 billion transactions annually. Stored Value Solutions is based in Louisville, KY and is owned by Minneapolis-based Ceridian Corporation. www.storedvalue.com