November 19, 2014

Ceridian Wins Three InfluenceHR Marketing Awards For Groundbreaking Human Capital Management Customer Advocacy Program

Ceridian XOXO Customer Success Program Sweeps With Wins Including Best In Show, Customer Success & Marketing Innovation

Minneapolis, MN, November 19, 2014 – Ceridian announces it has won three InfluenceHR Marketing Awards in the categories of Best In Show, Customer Success & Marketing Innovation for its XOXO Customer Success Program.  The inaugural InfluenceHR Awards represent the most persistent and interesting challenges in HR marketing.

“It is a great honor to receive industry recognition for our customer engagement program,” says Howard Tarnoff, senior vice president, Customer Success at Ceridian.  “Our customers are at the heart of everything we do and the Ceridian XOXO Customer Success Program is unique and best stated: Ceridian’s success is equal to the sum total of our customer’s successes.  Our program provides customers with conduits to tout their own achievements and best practices on their own terms while also gaining insight from their peers. The program addresses several needs - delivering on customer and prospect’s desire for information and our customer’s appreciation of recognition and networking.”

“My participation in XOXO started with requests for introductions to other grocery professionals allowing our organization to effectively gather HCM technology best practices,” says Renee McQuinn, payroll manager at Sendik’s Food Markets. “Over time I’ve become an avid HCM technology user and now I’ve struck a balance between the sharing and receiving of ideas via XOXO from my industry peers, including other Ceridian customers and prospects.”

The Ceridian XOXO Customer Success Program provides members with various activities, challenges and opportunities for participation, whether it be peer-to-peer conversations, speaking opportunities, media and analyst relations, educational webinars, testimonials or case studies.   The program effectively empowers organizations and industry influencers to engage with each other for meaningful word of mouth exchanges, thought leadership, best practices and overall it drives the amplification of human capital management success stories across industries.

“The InfluenceHR Marketing Awards were created to reward creativity, innovation and impact in HCM marketing,” said George LaRocque, InfluenceHR founder and conference chair. “Our panel of independent judges found Ceridian’s XOXO Customer Success Program stood out from the pack of this year’s entrants with its unique ability to celebrate the customer while simultaneously engaging them to become proactive brand advocates.”

InfluenceHR is associated with The Starr Conspiracy Intelligence Unit.  Submissions to the InfluenceHR Marketing Awards were judged by a third-party panel of thought leaders and innovative marketers from inside and outside the HR technology and services sector. For more information on the InfluenceHR awards, visit: www.influencehr.com.

 

Media Contact:
Donna Teggart
905-947-7251 (c) 647-388-2464
Donna.teggart@ceridian.com